How did Dave convince Oprah AND Jay to promote his show?

I must admit, I was fascinated by this spot when it aired.  Getting Jay AND Dave together in the same room didn’t seem possible.  But all it took was a phone call!  The story is even more awesome when you find out Jay had to wear a fake mustache.

How the Letterman-Oprah-Leno Super Bowl Ad Came Together

It is, and there they were, Jay Leno and David Letterman sitting on a couch – with Oprah Winfrey between them — upstairs at the Ed Sullivan Theater, where Mr. Letterman tapes his show.

The spot was shot last Tuesday afternoon, under the strictest of secrecy which involved both Mr. Leno and Ms. Winfrey flying in surreptitiously to New York, and arriving incognito at the theater, while Mr. Letterman was in the midst of taping his show for that night. It also involved Jay wearing a disguise: hooded sweatshirt, glasses and faux mustache. If you happened to be on Broadway between 53rd and 54th street last Tuesday about 4:15, you might have seen a man fitting that description slip into the theater by a small entrance under the marquee.